OTTAWA (August 23, 2010) – The Canadian Real Estate Association (CREA) debuts a new national television commercial today featuring production and editing techniques developed specifically for this project and never before used in Canadian television advertising.
Shot in HD, the new commercial is called â€œFacesâ€, and it highlights the value REALTORSÂ® bring to one of lifeâ€™s biggest financial decisions – home buying and selling.
â€œREALTORSÂ® help meet the unique needs of people who are buying or selling their home,â€ says CREA President Georges Pahud. â€œJust as peoplesâ€™ requirements are diverse, so too is the knowledge, expertise and services of the REALTORÂ® working to meet them. Whatever your needs, a REALTORÂ® can help.â€
In the 30 second ad, viewers see and hear testimonials from several individuals about their experience with their REALTORÂ®. Women and men representing people from all walks of life talk about their unique needs when buying and selling a home. While they talk, their faces continually change, eventually becoming another person with another positive story. The commercial was created for CREA by Toronto ad agency CP+B Canada and uses special effects to bring traditional portraiture to life. The end result is a memorable and visually arresting spot for the digital age.
The television commercial is part of CREAâ€™s 2010 fall advertising campaign, which runs from August 23rd through the week of October 18th.
CREAâ€™s national ad campaign program started in 2006 and runs twice a year, in the spring and fall. Last fallâ€™s ad, entitled â€œNever-ending Negotiationsâ€, won a bronze award at this yearâ€™s national Marketing Awards.
To view CREAâ€™s latest television commercial, please visit howrealtorshelp.ca.